Disruptive Consumer Brands of the 21st Century
The Craftory is an investment company that invests in disruptive companies in the non-durable consumer goods sector
The Craftory is an investment house as revolutionary as the companies they back. With US$375 million in permanent capital, The Craftory seeks to invest globally in innovative consumer goods companies and brands that have a significant cause and positive social and environmental impact.
The Craftory focuses exclusively on expanding unique consumer brands on the run-rate leap from $10M to $100M and beyond by offering permanent growth capital for challenger brands in the consumer-packaged-goods (CPG) space.
The Craftory has a seasoned team with extensive experience in both the digital realm and the CPG segment. G2D has committed US$ 60 million and has 16.44% stake at The Craftory. Additionally, G2D has a board seat, and it is part of the investment committee.
The Craftory is a “B Corporation,” as certified by B Lab. This non-profit entity grants such certification to companies that meet the highest standards of performance and social and environmental impact, public transparency, and legal and social responsibility, balancing profits and purpose. Certified B Corporations are companies recognized for accelerating global culture change to redefine business success and build a more inclusive and sustainable economy.